Strategic partner to connect brand to demand
6sense is the leading brand-to-demand orchestration platform, ranked number one by Forrester and Gartner. Its Revenue AI offering supports the ability to generate, manage and convert high-quality pipeline to revenue
Stein is a 6sense global strategic partner at the highest Teal level. Though we work with all ABX providers, 6sense is our platform of choice for powering GTM strategies that combine creative, messaging, content and media to deliver full-funnel buying group experiences from brand to demand.
Our clients benefit from an integrated team that combines strategic GTM skills with data-driven, certified 6sense expertise. This further elevates the agency’s proprietary BDXTM Model, which leverages the key principles and strategies for successful brand-to-demand integration.
BDX enablement
Support the whole marketing team function to drive greater efficiency and brand-to-demand performance.
Marketing
Create better-performing web and digital experiences using intent, account and segment-based personalization. Improve advertising performance with messaging tailored to every segment and account. Generate more opportunities by running demand generation programs targeting in-market accounts.
Sales
Create more qualified meetings and opportunities by identifying and prioritizing outbound prospecting efforts. Increase deal velocity and win rates with predictive insights into the buyer journeys and what buyers and buying groups really care about. Improve renewal and expansion by using account insights to deliver better customer experiences and uncover churn threats.
Revenue operations
Improve accuracy and actionability of data with data appending, sourcing and identity resolution. Prioritize inbound leads for BDRs with predictive scoring that eliminates arbitrary, point-based models. Increase revenue by creating plans and sales territories based on complete TAM and ICP data.
6sense’s Revenue AI sales and marketing platform unlocks the ability to create, manage and convert high-quality pipeline to revenue.
6sense platform features
6sense provides a rich set of functionalities and integrations, enabling marketing, sales and ops teams to uncover hidden demand, target ideal buyers and drive a quality pipeline.
Accurately match anonymous and known buyer behavior to accounts
Uncover third-party buying signals at the keyword or topic level
AI-driven buying stage predictions align teams on the best time to engage
Enrich accounts, leads and contacts with accurate firmographic data
Autofill and shorten forms with automated, real-time form enrichment
Create audiences for segmentation, activation and analysis across channels
Reach target buyers with display, video, retargeting and social ad campaigns
Leverage AI to craft personalized emails that qualify and convert accounts at scale
Scale data operations with accurate engagement of accounts and contacts
Stein partners closely with 6sense, resulting in an average 2x increase in deal value and 10% increase in win rate.
The value we bring to 6sense
- Integration of 6sense with wider brand-to-demand GTM and media strategies
- Building unified brand-to-demand experiences across all funnel stages and channels
- Campaign design and strategy and use case maturity to advance utilization
- Creation and integration of personas, buyer journeys, messages and content
- Holistic creative platforms and design systems across all channels and ad formats
- Integrated measurement with wider campaign effectiveness tracking
Stein 6sense services
We support new and existing 6sense clients with an integrated approach from set-up, strategy, activation, media, management and reporting.
- Audience insight
- GTM strategy
- Campaign strategy
- Creative and content strategy
- Media strategy
- Messaging
- Content development
- Creative production
- Campaign set-up
- Measurement
- Training
- Marketing and sales integration
- Data strategy and intent
- Campaign operations
- Campaign optimization/health checks
- Media management
- Measuring and reporting
- Tech stack