Origin data platform
About Origin
Advanced data-driven audiences, messaging, and media targeting and forecasting on LinkedIn start with Origin, our proprietary data platform that integrates with the LinkedIn API ecosystem to provide wide and deep insights for the delivery of client strategy and media planning for LinkedIn.
Origin provides access to the world’s largest source of buyer data and unlocks the deepest and richest intelligence about your target audiences. The insights and outputs are integrated with our GTM and media strategies to provide clients with more advanced and personalized LinkedIn campaigns. By integrating custom GenAI platforms and prompt engines, we can go even further to identify patterns in the data and uncover content themes, messaging narratives and ideas.
When Origin is combined with 6sense account data, we are able to profile audiences within specific account lists, enabling you to get an understanding of the key buyer groups you need to target and engage.
Data quality and scale
Origin provides access to the highest-quality data and rich insights.
Over 1 billion contact records on LinkedIn
Prospect and customer audience insight
Advanced tools to unlock patterns in the data for advanced GTM planning
Forecasted audience reach and impression volumes based on budget
Audience activation capabilities to push into the LinkedIn platform
Origin provides access to over 1 billion contact records on LinkedIn, enabling Stein to unlock the deepest insights about your target audience and buying groups.
Use cases
Origin unlocks three core use cases to support GTM and media strategy.
Addressable audience
Insights into audience size and business details based on a mix of segmentation criteria
Audience insight
Audience profiles based on a range of audience attributes, including key skills, company size, industry, product interest, seniority and more
Media performance
Forecasted performance, reach and impression estimates for media planning, based on budget, time in market and campaign goal
Leveraging Origin audience interest data and GenAI, we can identify patterns in the data to uncover content themes, messaging narratives and ideas relevant to each audience group.
Questions we can answer
Origin provides the insights to understand more about your target audience and can answer many questions you might have to advance personas and audience segmentation.
Segmentation
Are job titles, functions and business sizes reflective of current segmentation?
Interests
What is my audience most interested in and does this align with messaging and content strategy?
Member skills
What skills are most common and are they reflective of how we currently target our audience?
Account targeting
Do companies with the highest concentration of employees match with our target account lists?
How we use the insight
As part of our integrated GTM solutions across brand to demand, we leverage Origin data to not only deliver advanced targeting and media activation but to ensure that the overall campaign experience and creative, content, message and ad design are optimized to match the audiences we activate through Origin and LinkedIn.
Refine personas and audience profiles to make them more relevant, accurate and actionable
Target the right audience based on campaign objectives and goals
Personalize creative and messaging to the right audience based on insights
Adjust content strategy to align assets with the most relevant audience profile and interest areas