Brand valuation indices have been a B2C mainstay for more than a quarter-century. Now, Brand Finance and Stein, together with the International Advertising Association, have collaborated to develop the definitive Most Valuable B2B Brands Index.
Read the journal for insights supporting the case for investment to build brand strength as a means of driving marketing performance and overall enterprise value.
Learn moreLink to https://campaigns.steinb2b.com/bfreportdownload2025