About
What we do
Stein helps brand leaders drive growth through joined-up brand-to-demand experiences
Our BDXTM Model and services enable seamless, intelligent, engaging and consistent experiences for every audience, at every funnel stage. They knit together strategy, messaging, creative, content and media to deliver orchestrated, always-on engagement that is tech-enabled and data-driven.
Successful BDX activation unlocks sustainable growth through creative effectiveness and GTM efficiencies, driving higher brand consideration together with more and better-quality pipeline opportunities.
Unification
Joining up brand and demand marketing to reach buyers across the funnel via a unified and more effective approach
Reach
Reaching out-of-market and in-market buyers to cultivate future demand and harvest near-term demand
Velocity
Dynamically connecting touchpoints so all efforts drive toward a progressive funnel
Experience
Integrating marketing efforts to create a consistent experience for buyers
Agency overview and background
We have entered The B2B Decade
For more than 50 years, we have been in the vanguard of B2B marketing, seeking to elevate creativity, develop models for more effective data-driven marketing and put B2B at the forefront of the industry.
Today, B2B is at the forefront — an acknowledged driver of the world’s economies, an essential force addressing the world’s greatest challenges, a force for progress and opportunity. As the future of B2B unfolds, Stein, our clients and our community of B2B leaders will remain at the forefront. Because that is B2B’s inevitable direction of travel, with BDX, the Brand-to-Demand Experience Model, its compass.
In building B2B’s most demanded brands, we are among its fast-growing, ambitious agencies. Values-driven. Diverse and inclusive. Collaborative, restless, relentless thinkers who strive to make a difference for our clients, our company and our communities.
Thought leadership
Leading the B2B conversation, advancing the industry
B2B has progressed remarkably over the past 10 years. It will progress even more rapidly in The B2B Decade we have entered. It will do so because B2B’s essentialness is better understood by the world — and because B2B marketers are more highly valued as growth drivers by their enterprises.
Stein is committed to being a B2B catalyst. We partner with Cannes Lions, WARC, ANA, the IAA, LinkedIn, Brand Finance, 6sense and other thought and action leaders to deliver transformative content and convene a community of B2B trailblazers.
With IAA, we launched the first Global B2B Brand Summit, now expanded to summits around the world. With Brand Finance, we launched the first Most Valuable B2B Brands Index. With WARC and LinkedIn, we launched the first BDX Playbook. With a broad industry coalition including B2B CMOs worldwide, we are leading a Future of B2B Buying project to develop the go-forward model for B2B marketing.
In 2024, our leadership role was made clear with Chairman Tom Stein being featured in the Cannes world premiere of Everybody’s Business, the first documentary about the essential role of B2B, created by two-time Oscar-winning director Ben Proudfoot and LinkedIn.
New York
London
Manchester
Amsterdam
Singapore
Shanghai
New York
London
Manchester
Amsterdam
Singapore
Shanghai
Our clients
B2B’s most demanded brands
Advancing brand to demand with our strategic partners
Stein’s strategic partnerships with market-leading organizations enable us to combine our offerings with theirs to unlock intelligence, brand strength and revenue growth for clients.
Awards
Whether for creativity, strategy, media or ROI, we’re continually recognized for delivering what’s most important to our clients.
ANA B2 Awards Agency of the Year | 2022, 2023, 2024, 2025
David Ogilvy Awards B2B | 2024
WARC Effectiveness Awards Gold - B2B | 2021, 2022
ANA Global ACE Awards Creative Agency of the Year | 2023, 2024
Senior leadership
Meet the team
Part of MSQ
We’re part of MSQ, a global agency group helping brands build closer customer relationships
Stein is one of 12 agencies that are part of MSQ, one of the world’s fastest-growing agency groups. Through MSQ, we have access to a range of services that augment our own — for example, sports sponsorships/marketing and digital transformation — as well as centralized centers of excellence. MSQ gives Stein a broader capabilities footprint and a bigger geographic footprint, which in turn enables us to meet clients’ needs both precisely and expansively.
+
marketers globally
specialist agencies
One
of the fastest-growing agency groups
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clients