Partnering to leverage the world’s largest B2B network
Stein is a strategic agency partner to LinkedIn, which gives us unique access to data, research services and beta programs.
Through our partnership, we’ve launched Origin — our bespoke audience data platform that integrates into LinkedIn’s APIs. Origin enables us to integrate LinkedIn’s full-funnel ad and measurement platforms into our GTM and media strategies.
Clients as a result achieve better performance with LinkedIn as a single channel and as part of an integrated, full-funnel, multichannel GTM strategy — connecting brand to demand. All our planners are trained and certified in the platform. We also have deep expertise using orchestration platforms like 6sense to build advanced data and segmentation strategies that leverage intent, account, firmographic and technographic data segments to deliver more targeted messaging and buyer journey-aligned content and ad experiences.
In addition, we combine 6sense account data with rich audience profiles built in our own Origin data platform to develop new insights and target segments for campaign activation.
Wide-ranging capabilities
We provide deep expertise in leveraging LinkedIn’s range of advertising solutions and selecting the most relevant ad formats and strategies to meet your conversion goals — whether building brand awareness or driving engagement and/or lead capture. Ad formats include: Single Image Ad | Document Ad | Carousel Ad | Video Ad | Text Ad | Dynamic Ad | Sponsored Messaging
Connected TV (BETA)
Reaching LinkedIn audiences on CTV networks
Audience network
Reaching LinkedIn audiences on publisher sites
In platform
Reaching LinkedIn audiences on native platform
Leverage the world's largest professional audience to target and engage key buying groups across brand and demand.
LinkedIn services
We help clients establish LinkedIn as a platform to build brand awareness and drive content engagement and demand. We integrate LinkedIn with wider media channels to provide an integrated GTM and media strategy.
Account set-up and management
Integration with wider GTM and media strategies and plans
Tagging and integration with analytics and CRM
Building advanced data strategies, audiences and segments using Origin and 6sense
LinkedIn campaign planning, strategy, management and activation
Campaign set-up and build
Creative, content and message development
Ad build, testing and optimization
Account setup and management
Our partnership unlocks greater insight and performance
Through our LinkedIn partnership, we provide access to additional support and client strategy services to provide guidance on testing, budget allocation, campaign performance optimization and advertising effectiveness.
- LinkedIn specialists, best practice content and guidance
- Access to exclusive beta programs for new products
- Access to our Origin audience data platform that integrates into LinkedIn API data
In addition, our access to Agency IQ, LinkedIn’s specialist research team, provides deeper insight into:
- Audience demographics
- Content engagement
- Campaign performance
- Organic insights
Audiences on LinkedIn have 2x the buying power of average audiences and are 6x more likely to convert.
Access LinkedIn audience data through Origin
Marketers need to better understand, segment, activate and measure audiences that are critical to the growth of their businesses. Stein can unlock this rich data and insight to provide the most advanced targeting strategies through our Origin audience data platform.
Origin is a bespoke data platform built by Stein that integrates with LinkedIn API data to provide wide and deep insights for the delivery of GTM and content strategy as well as media planning and activation.
