Perspectives

Our latest news, content, thought leadership and industry events.

Key Takeaways: ANA x Stein Brand-to-Demand Conference

The case for brand-to-demand integration has been made. What's in progress are execution models and best practices. Explore what it actually takes to close that gap in our B2D Conference recap.

B2B Summit Takeaways from Cannes 2026

Explore what's driving B2B brand momentum in our essential post-Cannes summary.

World's Most Valuable B2B Brands Index 2026

Discover the world’s most valuable B2B brands in the 2026 index from Brand Finance, created in partnership with Stein, IAA and ANA — and explore the data behind the $4 trillion in B2B brand value shaping enterprise growth.

Stein adds Ogilvy and Havas Vets as Senior Client Partners

Stein has recently brought on two senior leaders, Cecile Barrault and David Shaw, to expand the client services team and help lead their overall strategy and organic growth.

Someone holding an iPad with the cover of a playbook on it.

B2B Brand-to-Demand Zone Playbook

How to win where it matters most — a Stein x 6sense collaboration

Man on stage with some of the crowd shown, event branding "The Brave New World of BDX" displayed

B2B’s Brave New World of BDX™: Key Takeaways from London

Explore the transformative insights from the Inaugural London Brand-to-Demand Conference.

Stein and Wolters Kluwer logos over an image of a professional walking

Stein Partners with Wolters Kluwer to Launch Global “People of Progress” Campaign

The campaign unites Wolters Kluwer’s narrative under a single, AI-driven creative platform designed to elevate awareness, strengthen brand recognition, and showcase the power of its technology-led solutions.

2025 B2B Brand-to-Demand Maturity Study

Developed by ANA and Stein, this is the first industry study addressing the opportunities, challenges and maturity of brand-to-demand marketing in B2B.

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