Perspectives

Our latest news, content, thought leadership and industry events.

B2B’s New Brand Manifesto: Key Takeaways from Cannes 2025

Explore the seismic shifts redefining B2B marketing from emotional decision-making and full-funnel brand strategy to the community imperative in our essential post-Cannes summary.

Stein, formerly Stein IAS, rebrands to lead the future of B2B marketing

Founder and Chairman Tom Stein and Global CEO Kate MacNevin redefine the agency as a progressive force focused on the advancement of B2B into the future.

Arrow IconPrevious

Page 1 of 2

NextArrow Icon