B2B’s Brave New World of BDX™: Key Takeaways from London

The inaugural London Brand-to-Demand Conference convened by Stein marked another major step forward in redefining how B2B brands grow — and how marketing creates and proves value. From the “brand-to-demand gap” and the power of emotional connection to the operational shift from silos to squads, the event spotlighted a future in which brand and demand finally unite to drive business impact.

In this report, Stein distills the biggest insights from London, revealing how leaders across industries are rethinking investment, storytelling, and measurement to unlock the next era of B2B performance.

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