Perspectives
JLL Names Stein Global Creative Agency of Record
JLL's new creative partner will unify brand and demand marketing for global CRE leader
B2B’s New Brand Manifesto: Key Takeaways from Cannes 2025
Explore the seismic shifts redefining B2B marketing from emotional decision-making and full-funnel brand strategy to the community imperative in our essential post-Cannes summary.
Stein, formerly Stein IAS, rebrands to lead the future of B2B marketing
Founder and Chairman Tom Stein and Global CEO Kate MacNevin redefine the agency as a progressive force focused on the advancement of B2B into the future.
Global Most Valuable B2B Brands Index 2025
See the 250 most valuable brands in B2B, the fastest risers and the brand strength leaders in the third annual index from Brand Finance — in partnership with Stein and the IAA.
Kate MacNevin Named Global CEO of Stein IAS and Executive Chair of MSQ B2B
McCann Worldgroup and industry vet joins to drive global growth for leading B2B agency.
Unifying brand and demand: Unlocking growth in B2B
The BDX Playbook, developed by WARC, Stein and LinkedIn, provides a breakthrough framework to unify brand and demand.
