Perspectives
ANA’s B2D 2024: A Groundbreaking Event on Brand-to-Demand Marketing
Presented by Stein IAS and LinkedIn
WARC + Stein IAS: Driving B2B Creative Effectiveness
See how Big Long Ideas are key to unlocking greater creative effectiveness in B2B.
Case Study: WARC Effectiveness Awards (Gold)
Read about Lexmark’s bold approach to expand its market presence and engagement — and drive $1.5 billion in net new contract value.
The Paper and Packaging Board’s Experiential Activation
Explore how the Paper and Packaging Board and Stein found the most successful strategies to educate consumers on the best ways to recycle paper and paper-based packaging.
New BDX Playbook - Unifying Brand and Demand
Stein IAS develops the industry-first brand-to-demand experience (BDX) playbook in collaboration with WARC and LinkedIn to increase B2B marketing effectiveness.
Stein IAS Takes B2B Media Planning Capability to the Next Level
New functionality added to the agency’s Origin Data Platform. Find out more
