JLL Names Stein Global Creative Agency of Record

JLL has named Stein, B2B’s global Brand-to-Demand Experience (BDX™) agency, as its global strategic and creative agency of record after a competitive review. The scope of the work will include strategy, creative and go-to-market. Stein has been part of MSQ Partners, the next-gen creative, tech and media group, since 2015. 

“The commercial real estate landscape has undergone seismic shifts, driven by global events and rapidly evolving client needs. As the leader in delivering key insights and outcomes for our clients, we were looking for an agency partner that could help us at this key inflection point,” said Siddharth Taparia, Chief Marketing Officer, JLL “When we met with Stein, our teams were completely in sync, and they understood how our marketing strategy serves as a powerful catalyst to our corporate strategy. Stein’s sophisticated and innovative approach to B2B, their BDX Brand-to-Demand Experience model, and the caliber of their teams will be key in helping us unlock brand and business performance.” 

“The B2B landscape is changing, and Stein is well suited to set JLL up for success through our unique integration of brand and demand,” said Tom Stein, chairman and chief brand officer of Stein. “Brand-to-demand is what Stein has been built on. We’ve seen the results pay off for many clients, and they will for JLL, too. We can’t wait to get started.” 

Stein recently launched a rebrand highlighting them as one of the bastions of B2B in a crowded industry, positioning themselves as the clear agency of choice for B2B leaders looking to redefine their brand-to-demand marketing strategies. Just this year, Stein was named Agency of the Year at the ANA B2 Awards and Global ACE Awards and sponsored the first-ever LIONS B2B Summit in Cannes. 

About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a  global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com. 

About Stein

Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, we drive differentiation, distinction and growth for clients worldwide. Stein was named ANA B2 and Global ACE Agency of the Year in 2023, 2024 and 2025, and has been named ANA B2B Agency of the Year 13 times over the past 15 years. Stein is the only B2B agency to have won WARC Awards for Effectiveness (Gold) across consecutive years. The agency also received an Investors in People Award in 2024 for our commitment to the advancement of our most precious resource, our people.

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