Stein Partners with Wolters Kluwer to Launch Global “People of Progress” Campaign

Stein is proud to have partnered with Wolters Kluwer on the launch of its new global brand campaign, People of Progress. The initiative unites Wolters Kluwer’s narrative under a single, AI-driven creative platform designed to elevate awareness, strengthen brand recognition, and showcase the power of its technology-led solutions.

The campaign puts Wolters Kluwer’s customers at the center, highlighting real-world progress across industries such as healthcare, tax & accounting, legal & regulatory, and financial & corporate compliance. Assets include video storytelling, digital media, static visuals, animations, thought leadership, and immersive event activations. Central to the creative is the Customer Progress Bar, a bold visual symbolizing measurable advancement and impact.

"When businesses choose Wolters Kluwer, they trust our expertise, reliability, and commitment to innovation. Our master brand credentials campaign is designed to reinforce our authority, build familiarity, and drive long-term growth. By integrating AI and pushing creative boundaries in B2B branding, we are setting higher standards and fostering continuous innovation and growth." - Marcelo Amstalden Möller, Vice President, Global Brand, Digital Marketing & External Communications

With People of Progress, Stein and Wolters Kluwer are redefining what B2B brand building looks like—blending creativity, AI, and data-driven strategy to deliver a brand experience that stands out across digital, mobile, and in-person channels.

For more information about the campaign, please visit: People of progress | Wolters Kluwer

About Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information solutions, software, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,900 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX, Euro Stoxx 50, and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt (ADR) program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).

About Stein

Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, we drive differentiation, distinction and growth for clients worldwide. Stein was named ANA B2 and Global ACE Agency of the Year in 2023, 2024 and 2025, and has been named ANA B2B Agency of the Year 13 times over the past 15 years. Stein is the only B2B agency to have won WARC Awards for Effectiveness (Gold) across consecutive years. The agency also received an Investors in People Award in 2024 for our commitment to the advancement of our most precious resource, our people.