Brand Finance
Our strategic partnership
Strategic partnership with the brand valuation leader
Brand Finance is the world's leading brand valuation consultancy and is Stein’s partner for measuring brand, brand strength and a brand’s contribution to business growth.
Stein works with Brand Finance to help CMOs and business leaders benchmark and drive brand value. We leverage its Brand Strength Index (BSI) score, which classifies brand strength across multiple diagnostics, to optimize brand positioning, marketing investment and GTM strategy. Brand Finance is our recommended partner for annual brand tracking and measurement, which is integrated into our wider brand-to-demand measurement and effectiveness capability.
Every year, we collaborate with Brand Finance and the IAA to publish the annual Global Most Valuable B2B Brands Index — the only bespoke-for-B2B index of its kind.
B2B brands have a multi-trillion-dollar opportunity to increase brand value as a stronger component part of their overall enterprise value.
Services
These are the strategic services we offer through our partnership with Brand Finance.
Brand valuations are used for a variety of purposes, including tax, finance and marketing. Being the interpreter between the languages of marketers and finance teams, they provide structure for both to work together to maximize returns.
By understanding the value of your brand, as well as its potential value, you can make better-informed strategic brand decisions in terms of enterprise financial returns, as well as marketing return on investment.
Tracking the perceptions and strength of your brand across key diagnostics, including awareness, consideration, usage, reputation, likelihood to recommend, affinity and attribute association.
Global Most Valuable B2B Brands Index 2025
Brand valuation indices have been a B2C mainstay for more than a quarter-century. Now, Brand Finance and Stein, together with the International Advertising Association, have collaborated to develop the definitive Most Valuable B2B Brands Index.