The Paper and Packaging Board’s Experiential Activation

Sustainability is no longer a choice but a necessity, with both individuals and organizations required to share responsibility and intervene.

Read our case study to discover how the Paper and Packaging Board (P+PB) and Stein developed a highly successful experiential activation that helped engage packaging manufacturers, convincing them to join “Box to Nature” — a program that aims to inspire consumers to recycle boxes correctly.

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