Tritax Big Box: Boxes aren't the only thing we're big on

Objective

Tritax Big Box wanted to break free from the typical logistics sector marketing approach — which typically relies on uninspiring warehouse images and square footage statistics — by creating a striking campaign to showcase its wider value proposition, enhance awareness and drive consideration among potential clients.

Solution

We developed the campaign, “Boxes aren't the only thing we're big on,” to showcase Tritax Big Box’s values and commitment to the people in and around its “boxes,” setting it apart from its competitors. Our strategy stemmed from a key insight: it's not the box itself that matters, but the human relationships connected to and benefitting from it. 

Our idea played on “big,” as in “big box,” through larger-than-life imagery of everyday essentials, like an enormous toilet paper roll and mug of tea, placed in realistic environments to emphasize how critical (yet often undervalued) logistics infrastructure is to modern life. The campaign was deployed across multiple channels, including LinkedIn, programmatic display and print, showcasing everything Tritax Big Box does to help clients, communities and landowners — everyone Tritax Big Box works with to ensure it builds positive and long-lasting relationships.

Results

The campaign’s launch increased engagement across key audiences, outperforming industry benchmarks for CTR on LinkedIn, and has helped shift perception of the company in a commoditized market where differentiation is challenging but essential for growth.