Case Study: WARC Effectiveness Awards (Gold)

Although print still commands a market size of $145 billion globally, businesses offering print technology and services are in a lower-growth space. To drive growth requires more than a marketing-as-usual mindset.

Read Lexmark’s case study on how it achieved significant growth through wholesale transformation of its enterprise marketing. By pivoting from sales-led demand generation to a digitally driven growth engine, Lexmark redefined the marketing and sales relationship, driving $1.5 billion in net new contract value.

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