Perspectives

Our latest news, content, thought leadership and industry events.

2025 B2B Brand-to-Demand Maturity Study

Developed by ANA and Stein, this is the first industry study addressing the opportunities, challenges and maturity of brand-to-demand marketing in B2B.

JLL Names Stein Global Creative Agency of Record

JLL's new creative partner will unify brand and demand marketing for global CRE leader

B2B’s New Brand Manifesto: Key Takeaways from Cannes 2025

Explore the seismic shifts redefining B2B marketing from emotional decision-making and full-funnel brand strategy to the community imperative in our essential post-Cannes summary.

Stein, formerly Stein IAS, rebrands to lead the future of B2B marketing

Founder and Chairman Tom Stein and Global CEO Kate MacNevin redefine the agency as a progressive force focused on the advancement of B2B into the future.

Global Most Valuable B2B Brands Index 2025

See the 250 most valuable brands in B2B, the fastest risers and the brand strength leaders in the third annual index from Brand Finance — in partnership with Stein and the IAA.

Kate MacNevin Named Global CEO of Stein IAS and Executive Chair of MSQ B2B

McCann Worldgroup and industry vet joins to drive global growth for leading B2B agency.

Unifying brand and demand: Unlocking growth in B2B

The BDX Playbook, developed by WARC, Stein and LinkedIn, provides a breakthrough framework to unify brand and demand.

Stein IAS Elevates Partnership with 6sense to Drive B2B Revenue Growth

Agency Becomes One of Seven "Teal" Strategic Global Partners, Offering Unified AI-Powered Brand-to-Demand Experiences

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